APIs · Dashboards · Inventory · Automation
Custom software for growing businesses
A website gets you found. Custom software runs your business — inventory, staff dashboards, integrations, and automation when spreadsheets and DMs aren't enough.
You're not hiring a page builder
Many clients find me through business websites on Instagram. That is intentional — I speak business language first. But when your restaurant needs kitchen display logic, your salon needs multi-staff scheduling, or your shop outgrows Excel, you need an engineer.
For technical depth, live demos, and enterprise work, see my engineering portfolio at aminajaved.com.
What I build
- REST APIs — connect website, mobile, POS, and third-party services
- Admin dashboards — orders, bookings, staff, reports in one place
- Inventory & stock — ingredients, retail SKUs, low-stock alerts
- POS & payments — integrations with how you already sell
- CRM & customer records — repeat clients, history, follow-ups
- Automation — reminders, reports, sync jobs that run without you
The growth ladder
Most businesses grow in stages — not all at once. This is the same path shown on the portfolio homepage:
- Website — menu, services, Instagram bio link
- Online ordering or bookings — customers self-serve
- Admin dashboard — see today's orders, appointments, or leads
- Inventory — track stock, waste, and reorders
- Customer management — history, loyalty, follow-up lists
- Automation — scheduled reports, notifications, sync
- Custom software — systems tailored to how you actually operate
Because you're working with one software engineer, each step builds on the last — less rework, less explaining your business from scratch.
Engineering background
Day job: enterprise .NET backends, SQL Server, REST APIs, IoT integrations, and production systems where downtime matters. Portfolio: React, Blazor, Django, Node.js, Docker, cloud deployments — with live demos at aminajaved.com.
WhatsApp automation
Before a full internal system, many businesses just need fewer repetitive DMs. WhatsApp automation can structure enquiries and orders so staff spend less time answering the same questions. See also custom software vs website if you are unsure which step is next.
Scoped modules — not an ERP replacement
I build focused tools for how your business already works: an admin dashboard, stock alerts, staff views, or an API between systems you already use. That is not a SAP-style ERP. If you need a full enterprise suite, I will say so honestly and help you choose a simpler scope that ships.
Remote delivery
Based in Faisalabad, Pakistan; projects run remote worldwide over WhatsApp and email. Scope, milestones, and handoff are agreed in writing before build starts.
You own the code
For custom software, you own the code delivered for your project under the agreed scope. Domain, hosting credentials, and repositories are handed over at launch — not locked behind a black-box subscription.
Quick answers
- When does a business need custom software instead of a website?
- When spreadsheets, WhatsApp, and manual processes can't keep up — multiple staff need dashboards, inventory must sync across locations, or integrations with POS, payments, or third-party APIs are required.
- What is the growth path from website to custom software?
- Website → online ordering or bookings → admin dashboard → inventory → customer management → automation → custom software. Each step builds on the last with the same developer.
- What technologies do you use?
- .NET, ASP.NET, SQL Server, React, Blazor, Node.js, Django, REST APIs, Docker, and cloud deployment. See aminajaved.com for project case studies and live demos.
- Can you extend a website you already built for me?
- Yes — that is the ideal path. I already know your brand, pages, and business model. Adding booking, a staff portal, or inventory is faster than hiring someone new.
Outgrowing spreadsheets?
Describe what you do manually today and what you'd automate if you could. I'll tell you honestly whether you need software yet — or a simpler next step.